Mission Statement

The California Alliance for Golf (CAG) is a non-profit corporation which serves as the unified voice for the golf industry. It’s an umbrella trade organization spanning the state in its effort to protect and promote the golf industry. CAG is committed in sharing its message with all who participate and enjoy the great game of golf as well as those employed at any of the driving ranges, golf courses, and clubs which include public, private, semi-private, military, institutional and resort facilities

To enhance business opportunities by serving as an advocate for the golf industry before the state’s legislative bodies and government agencies while promoting the economic, environmental, and numerous community-based benefits the game of golf provides to the citizens of California.

The California Alliance for Golf unifies all aspects and entities within the golf industry including: amateur golf associations (men, women, juniors & seniors), golf professionals, course superintendents, golf course owners & club managers, course architects & builders, management companies, hard & soft good vendors, & major equipment manufacturers.